Must read books to elevate your brand strategy
The Code of Trust - An American Counterintelligence expert’s five rules to lead and succeed. | by Robin dreeke
This book is not about business or marketing, but it’s a practical manual that will teach you how to build trust - which happens to be the essential common ground of each relationship, whether personal or professional. Robin Dreeke’s narrative helped me create what now I call “The Trust Process” - a series of steps and techniques to design website’s home pages that connect with their audience and convert visitors into clients and brand advocates. If you are interested into finding out more about this topic get in touch.
Positioning: The Battle For Your Mind
positioning - The battle of your mind. how to be seen and heard in the overcrowded marketplace. | al ries & jack trout
Today everybody talks about Positioning, but these two “guys,” back in 1972, were actually the first to elaborate this revolutionary concept, that has changed the marketing discipline forever.
If you know little about marketing, my advice is to start from here, and you’ll know most of what you need to know for making your brand stand out.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you. | BY Rob Fitzpatrick
Yes I’m a new mom, but please believe me, this book is not about motherhood. If you are about launching a startup and you are not sure whether your is the next idea of the century, well, this book will teach you how to find out the true. And if you have no doubt your startup is destined to be the next Facebook or Ari BnB, then this book is even more for you.
CONTAGIOUS - why things catch on | by jonah berger
Ever wondered why some idea spread so quickly and widely? Or how that product become a cult? Or that video went viral? What was the secret sauce that made it happen - just fortune or there’s a little science behind these phenomenas of “social transmission?”
start with why. How Great Leaders Inspire Everyone to Take Action. | Simon Sinek
The author’s TED Talk based on Start With Why is probably one of the most popular TED videos of all time. (If you haven’t seen yet, please make yourself a favor and do it now).
And now that you’ve fallen in love with Simon, I bet his book is already in your Amazon cart, so there’s no much to add besides “Pour yourself a coffee and enjoy your read!”