Brand Identity & Logo Design
The same way a home is built from the foundations, a successful business is created from Branding. You’re called to make the most critical decisions that will lead all your future marketing and communications actions, internally and externally to your company.
Take the driver seat and let me be your GPS to facilitate your journey. I will walk you through each step of the process and you’ll be amazed to discover how fun Branding can be, and how much more there is beyond (and behind) a pretty logo.
BRAND IDENTITY
The Process
1.
DISCOVERY | I’ll collect information and relevant material about you and your project to gain a deep understanding of your business, services or products, market, and - most important - your goals.
2.
PREP | I’ll arrange a series a customized questionnaires, exercises, quizzes to point you into the right direction to discover (or rediscover) the true essence of your brand. With my help you’ll be working (hard) to craft your Brand Identity Strategy from the fundamentals — Company Culture, Positioning, Target Audience, Brand Voice and more.
3.
DELIVERY | I’ll draft and submit to you the Brand Manual, an exhaustive and compelling document that summarizes your whole Brand Identity Strategy. We’ll review and refine it together in its final and comprehensive form. The manual will also include practical guidelines on how to use the core elements of your brand and how to communicate it to all your stakeholders, in an effective and consistent way.
MY APPROACH TO
Logo Design
“When you combine a strong, focused, verbal idea with its visual emotional representation, you're hitting both sides of the brain, giving people double reason to choose your brand, to remember your brand, and to keep it in their mind.”
— Laura Reis
1.
SIMPLICITY | The design must be simple, so that it’s easy to remember and recognize. Too many details or elements will distract the viewer and generate confusion. The focus must be on a unique distinctive key concept the brand identifies with.
2.
ORIGINALITY | The design has to make sense for the industry and its audience, while being original and different from the competition.
3.
VERSATILITY | The design must adapt to different online and offline applications and should be scalable into small and big sizes, without compromising its readability.
