Retail Fashion Styling & WM
As a Retail Fashion Stylist & VM I work with local boutiques in Atlanta to help them present their products and collections at best, in store and online. I provide creative direction and styling services for their photo shoots, making sure their brand image image and visual identity directions are met, while delivering creative style solutions that drive sales.
VISUAL MERCHANDISING
The Process
1.
DISCOVERY | I’ll collect information and relevant material about you and your project to gain a deep understanding of your business, services or products, market, and - most important - your goals.
2.
PREP | I’ll arrange a series a customized questionnaires, exercises, quizzes to point you into the right direction to discover (or rediscover) the true essence of your brand. With my help you’ll be working (hard) to craft your Brand Identity Strategy from the fundamentals — Company Culture, Positioning, Target Audience, Brand Voice and more.
3.
DELIVERY | I’ll draft and submit to you the Brand Manual, an exhaustive and compelling document that summarizes your whole Brand Identity Strategy. We’ll review and refine it together in its final and comprehensive form. The manual will also include practical guidelines on how to use the core elements of your brand and how to communicate it to all your stakeholders, in an effective and consistent way.
MY APPROACH TO
Styling
“When you combine a strong, focused, verbal idea with its visual emotional representation, you're hitting both sides of the brain, giving people double reason to choose your brand, to remember your brand, and to keep it in their mind.”
— Laura Reis
1.
SIMPLICITY | The design must be simple, so that it’s easy to remember and recognize. Too many details or elements will distract the viewer and generate confusion. The focus must be on a unique distinctive key concept the brand identifies with.
2.
ORIGINALITY | The design has to make sense for the industry and its audience, while being original and different from the competition.
3.
VERSATILITY | The design must adapt to different online and offline applications and should be scalable into small and big sizes, without compromising its readability.
